NEW YORK (AP) \u2014 Twitter is once again attempting to launch its premium service, a month after a\u00a0previous attempt failed.<\/p>\n\n\n\n
The social media company said Saturday it would let users buy subscriptions to\u00a0Twitter Blue\u00a0to get a blue checkmark and access special features starting Monday.<\/p>\n\n\n\n
The blue checkmark was originally given to companies, celebrities, government entities and journalists verified by the platform. After Elon Musk bought Twitter for $44 billion in October, he launched a service granting blue checks to\u00a0anyone willing to pay $8 a month. But it was inundated by imposter accounts, including those impersonating Musk\u2019s businesses Tesla and SpaceX, so Twitter\u00a0suspended the service days after its launch.<\/p>\n\n\n\n
The relaunched service will cost $8 a month for web users and $11 a month for iPhone users. Twitter says subscribers will see fewer ads, be able to post longer videos and have their tweets featured more prominently.<\/p>\n\n\n\n
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