PARIS (AP) \u2014 France\u2019s anti-competition watchdog decided Monday to fine Google 220 million euros ($268 million) for abusing its \u201cdominant position\u201d in the online advertising business, an unprecedented move, the body said.<\/p>\n\n\n\n
Practices used by Google \u201care particularly serious because they penalize Google\u2019s competitors\u201d in certain markets and publishers of mobile sites and applications, the statement by the Competition Authority said.<\/p>\n\n\n\n
\u201cThe authority recalls that a company in a dominant position is subject to a particular responsibility, that of not undermining,\u201d the statement said.<\/p>\n\n\n\n
Google, based in Mountain View, California, did not dispute the facts and opted to settle, proposing changes, the statement said.<\/p>\n\n\n\n
The head of the authority, Isabelle de Silva, said the decision was unprecedented.<\/p>\n\n\n\n
\u201c(It\u2019s) the first decision in the world to look into complex algorithmic auctions processes through which online display advertising works,\u201d she said.<\/p>\n\n\n\n
This fine, along with Google\u2019s commitments to make changes, \u201cwill make it possible to re-establish a level playing field for all players, and the ability for publishers to make the most of their advertising space,\u201d de Silva said in the statement.<\/p>\n\n\n\n
Google France\u2019s legal director, Maria Gomri, said in a blog Monday that Google has been collaborating for the past two years with the French watchdog on issues surrounding ad technology, notably the editors\u2019 platform, Google Ad Manager. She wrote that commitments made during negotiations would \u201cfacilitate use by editors of data and our tools with other ad technologies.<\/p>\n\n\n\n
After tests in the months ahead, changes will be deployed more broadly, \u201csome on a worldwide scale,\u201d Gomri said.<\/p>\n","protected":false},"excerpt":{"rendered":"
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